Is it important to have keywords in domain name?

This video talks about the power of keyword domain to someone who is looking to get a new domain but is a bit confused as what kind of domain they should go for.

Let’s have a look at some of the important things highlighted in this article:

• If you’re registering a new domain name and you are trying to compete for some particular niche within SEO, you can take a couple of different strategies. You can take something that is really brand-able like “Twitter”, something people can easily remember and isn’t necessarily a keyword in the domain name.
• Alternatively you can go for strictly keyword(s) rich domain name and people do it with all kinds of different areas like buyviagraonline.org or buyviagraonline.net.
• So, different people have reasonable disagreement whether to shoot for a keyword laden domain name or a domain that doesn’t necessarily have the keywords in it but it is a little more brand-able.
• Therefore, something to be considered here is that it is definitely possible to succeed without having keywords in your domain. Think about some of the biggest successes there are: Zynga.com (nothing in the domain says its social or gaming etc.), Twitter, Facebook, Google, Yahoo and so on.
• The names that are brand-able and can be instantly recalled tend not to be keyword laden domains.
• On the keyword side, the advantage these keyword rich domains might have is that if they are referring to the name of the business they might link to it and then they might link to it with the same words that are in the keywords.
• So, it’s a little bit of a tossup between depends upon what your goals are, what things you’re interested in and so on.
• Some people tend to lean towards domains that are more brand-able because for instance if you have15 sites about Android, it’s going to be android everywhere which will be a little hard to remember and to rise above the noise, to rise above the den.
• One the other side, if you have something that is a little more brand-able then people are going to remember it, they’ll come back to it. Even sites like TechCrunch don’t say News anywhere in the domain, Reddit says nothing about social news, Digg is also very brand-able URL and there are plenty other such examples.
• Therefore, if you think you want to shoot for something of a bigger success then sometimes going for something that is little brand-able can be good.

Here are some tips to help you in choosing between Brand-able vs. Keyword rich domain name:

• Normally, Google gives more weightage to domains with keywords in them (thus higher rankings) and after receiving quite a few complaints regarding it the Team will work to balance the scale between non-keyword rich domains.
• This means whether you have a keyword rich domain or not it won’t really affect your site’s ranking and it might be a good idea for a brand-able domain name.
• A domain name that differentiates you from other and help you create a proper presence for your site is better than a keyword laden domain.