The truth about Off-Page SEO

In its true essence, Off-page SEO is pretty much about building links to your site. But why is it so important to get back-links for your site even if you have a catchy domain name, attractive design and high quality content? According to major search engine giants like Google these back-links are taken as ‘votes’ for your site’s quality and can prove helpful in improving a site’s rankings.

In other words, if any website links to your site then it is seen as vouching for your site because of its helpful content (or nature). The more the links the better it is but it’s important that you get links from different sites rather than just one site and what more important is that the site that links to you has almost same or higher PageRank and better reputation than your site. There are several ways of link-building like blog commenting, guest blogging, forum posting, directory submissions, article directories, link exchange schemes and so on. Lastly, it is also important that you get backlinks from relevant websites, meaning they have the same niche as your website.