Types of SEO Techniques

There are various ways to optimize your website to lead the search engine results of Google, Yahoo, Bing and many more. The methods used are grouped under three types of SEO techniques namely white hat SEO, black hat SEO and grey hat SEO.

White Hat, Grey Hat and Black Hat SEO

1) White Hat SEO: White hat SEO is the best and genuine practice to succeed in online business. It refers to the organic methods that are applied to develop traffic to your website. By organic methods, we mean that the page should be content rich and satisfy certain rules so that the end user is benefited. Some of the most effective white hat SEO methods include presenting quality articles using effective keywords, building backlinks, making directory submissions and many more.

2) Black Hat SEO: Black hat SEO is a practice that needs to be avoided if you want to be in the good books of search engines and of course on their front pages. The techniques involved in black hat SEO are considered inappropriate methods that do not follow the rules and hence they are best avoided. Some of the black hat SEO practices include stuffing of keywords, cloaked pages, buying back links, hiding links and anything that does not fall in line with the rules of search engines. Using black hat SEO can result in the website being banned.

3) Grey Hat SEO: It can be said to be a blend of white and black hat SEO. However, it is best not to practice this as well.