What is the ideal keyword density of a page?

The video talks about the common misconception of web masters in the required or rather an ideal keyword density in a page. It was clarified by Matt Cutts that there are no hard and fast rule in the percentage of the keywords but rather it depends mainly on the content and it varies from page to another. Several techniques were also enumerated on how to improve the ranking aside from the keyword density.

The video highlights the following points:

1)     There is a common misconception among webmasters that there is a hard and fast rule on how to rank high in Google searches which includes the keyword density. It was clarified by Matt Cutts that it is not the case for modern search engines particularly Google.

2)     Mentioning keyword multiple times is a turn off for search engine like Google. It may sound gibberish or even a subject to keyword stuffing which this search engine really does not want to be ranked. It is most advisable for webmasters to mention keywords once or twice in the content since it will help the cause. However, mentioning it about 7 to 8 times does not necessarily mean that it is helpful in getting a more desirable ranking.

3)     It is important that the content or article must be written in a natural way or not in an artificial way. Before posting it into the site, it is most desirable if it is proofread, read to someone else, or have someone read it to check if the content sounds artificial or if the keywords sound forced to be in that position. An indicator of a naturally and well-written content is when it sounds sensible and no one gets annoyed while reading or hearing it.

4)     Keyword density is not something that will help sites rank because there is no definite rule on how many percent (%) it should be as it varies from another considering several other factors.

5)     There are many people who posit that there is a hard and fast rule although in fact, there is no hard and fast rule. These are only people trying to sell software or services on fixing keyword densities.

In order to achieve better SEO ranking, you should:

1)     Avoid misconception of keyword density as there are no hard and fast rules in the inclusion of such words in the site. What Google and other search engines think about is the content if it makes sense and sounds natural. It is obvious that they discourage such artificial keyword stuffing just to rank higher.

2)     Include in your site an original and a sensible content that are appealing to readers and not mainly focused on the rankings.